Media and Content Curation

Enjoy Michigan

Social Media Curation

I translated Enjoy Michigan’s brand identity into a visual Instagram strategy focused on showcasing the energy and beauty of summer in Michigan. Using their existing products and graphics, I created original content by incorporating them into real-life summer scenes that I photographed myself, blending brand storytelling with my background in photography and photoshoot direction. I also used editing techniques to reinforce the brand’s individual, classic vintage aesthetic, ensuring a cohesive and recognizable visual style across all content. This approach made the brand feel more immersive and authentic while supporting its mission of celebrating Michigan. For the sweatshirt campaign, I expanded this concept by working with a model, introducing a more lifestyle-driven perspective to highlight the product in a styled, relatable setting.

A collage of three photos from Northport, Michigan, featuring people wearing Michigan-themed sweatshirts and a woman wearing a white ice cream cone t-shirt with colorful ice cream graphic.
Screenshots of Instagram posts and photos related to Michigan, including nature scenes, signs for Northport Nudist Camp, and people enjoying outdoor activities.

Change

the pace

I developed a cohesive brand identity by combining real-life experiences with my academic background in creative branding and advertising, creating a clear visual and narrative direction rooted in storytelling and authenticity. I curated my social media as an extension of this identity, using each post to contribute to a larger, intentional narrative through a consistent blend of photography, design, and tone. I also applied skills gained in my graphic design coursework using Adobe Creative Suite to create original, engaging graphics for social media promotion posts, further strengthening the visual consistency of my brand. Alongside this, I created a personal blog that translates my visual identity into cohesive creative writing, drawing from lived experiences and education to explore themes of growth, change, and self-reflection, resulting in a unified digital presence that is both personal and strategically developed.

Screenshot of an Instagram profile titled 'Change The Pace' with 19 posts, 27 followers, and 1 following. The profile contains a black-and-white photo of people running, a girl with a short bob haircut and a T-shirt saying 'The Future Is Female,' a person holding a camera, a stylized text saying 'DOUBT,' an art sketchbook, a cloudscape, a woman wearing a white top, a cartoon illustration of a girl with glasses, and a person walking through a forest.
A collage of three Instagram posts featuring a missing person alert, a black and white graphic with text, and a woman sitting on grass outdoors.}

SCAD 2026

APPLE MUSIC: Integrated Marketing

Curate Your Sound Campaign for introduction to advertising class

Apple Music advertisement with bold text saying "The Problem" and "The Solution" highlighting challenges and strategies for Apple Music in the streaming market, featuring the Apple Music logo in the top right corner.
Slide presentation about website marketing with three images: a man playing saxophone on a subway, a screenshot of Apple Music website, and a map of Detroit with landmarks
Collage of social media posts showcasing community artwork, portrait of a girl with braids, young girl at art exhibit with paintings, sunset scene with palm trees, and a social media profile of Tyrell Winston. Title overlaid says 'Social Media'.
Apple Music advertisement with bold text 'Curate Your Sound' and message about reflecting identity and taste with music platform.
An event poster for an Apple Music partnership featuring a large bold title 'EXPERIENCE' and text describing activities like partnering with local galleries, participating in playlist displays, and contests. The poster includes a photo of an Apple Music store inside a gallery with people browsing, listening, and engaging with digital devices under colorful lighting.
Document titled 'Follow Up PR Package' with bullet points outlining communication and engagement strategies, VIP access, local vendor recaps, music sets, member gifts, packaging, and market values.
A collage of three images promoting Apple Music print campaign. The first shows a cluttered desk with a laptop, open books, a phone displaying a playlist, earphones, and stationery. The second features a table with six glasses of wine and cups of espresso, with the text "Who's Listening?" and Apple Music branding. The third displays a backpack with a phone showing an Apple Music playlist, a British passport, sunglasses, sneakers, and travel-sized toiletries, also with the text "Who's Listening?" and Apple Music branding.
Three digital advertising kiosks in an airport, with a central sign reading "OOH CAMPAIGN" and the Apple Music logo, featuring images of people at concerts, resting, and on a subway with questions about music and subway sounds.
A detailed layout mockup of an Apple Music event space, featuring a cozy lounge, various music and art booths, interactive experience area, community art wall, and tech merchandise area, all arranged along walking paths with designated sections for check-in and photo moments.
Mockup of a music listeners club with welcome card, Apple logo, and event flyers featuring local Detroit-area activities for May, including festivals, parades, library tours, and cultural events.
An invitation to a community event called 'The Listeners Club' with digital flyers and envelopes from Apple Music, promoting making connections and sharing styles.
A detailed visual diagram of a campaign structure for Apple Music, including components such as digital mapping, gallery popup, direct mail, social media, and influencer engagement, with additional visual representations of social media pages, galleries, and promotional events.

American University of Rome

REMUS Volume XVI

STudent Magazine

SPring 2025

I designed and produced a five-page, print-ready sports magazine feature using Adobe Creative Suite. The piece explores the history of soccer in Rome, highlighting the deep cultural roots of the sport and the enduring pride surrounding AS Roma. Through a combination of editorial layout, typography, and visual storytelling, I aimed to capture both the legacy and emotional intensity tied to the club and its supporters. The final product reflects my ability to translate research into a cohesive, visually engaging publication while meeting professional print standards.

An infographic timeline about AS Roma. It includes text, photos of players, a stadium, fans, and the Roma logo from 1927, with green and red theme colors.

IN PROGRESS